If you are a non-profit organization, you can use online resources to setup a quick way to accept money. Donors can pay by credit card or online bank account checks. It is safe and convenient and it reduces a lot of hassle for the donors.
Make sure your messaging is clear, your organization mission succinct and clearly articulate how the money you are raising will be used. Donor frustration is really high with most non-profit websites who miss this clarity test. Here are some resources to drive the point home: http://www.useit.com/alertbox/nonprofit-donations.html
Don’t turn away your donors, make the “donate now” button as easy to use and hassle free as possible – avoid having long registration process.
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